You are the content
Hi Friends!
Are you feeling a bit nervous about stepping in front of the camera to represent your business? We get it – it can be intimidating to put yourself out there, especially when dealing with insecurities and self-doubts. But at KB MEDIA, we believe in the power of embracing your true self, quirks and all, to create engaging content that truly resonates with your audience.
So, let's start by recognizing your strengths and weaknesses – after all, nobody's perfect, right? By leaning into what makes you uniquely you, you can create content that's genuine and authentic. Showcasing your real self is what will truly connect with your audience and build trust in your brand.
Now, you might be wondering why it's so important for you to be the face of your brand on social media. Well, here's the scoop – no one can sell your brand better than you can! Your passion and expertise shine through when you're in front of the camera, helping you stand out from the crowd and build a loyal following.
When you bring your authentic self to your content, you're not just selling a product or service – you're sharing a piece of yourself with your audience. People connect with people, not logos or products. By being the face of your brand, you can create a personal connection that sets you apart and keeps your audience coming back for more.
At KB MEDIA, we're here to support you every step of the way as you embrace your uniqueness and confidently step in front of the camera. Let's work together to create content that speaks to your audience and showcases what makes you and your business special. Reach out to us today, and let's show the world what you're made of!
Main Character energy
As a business owner or brand representative, it is essential to exude main character energy when creating content for your audience. What exactly is main character energy? It is the confidence and charisma that radiates from individuals who are unapologetically themselves and fully believe in the value of what they have to offer.
When filming content for your business or brand, it is crucial to have the mindset of a main character. This means being confident in yourself, your products, and your brand's message. You cannot worry about what others may think or fear that people will judge you. Instead, focus on showcasing the unique qualities and strengths that set your business apart from the competition.
Having main character energy in your content not only captures the attention of your audience but also builds trust and credibility. When you believe in yourself and your brand, others are more likely to do the same. This level of confidence can be infectious and lead to increased engagement and conversions.
So, how can you embody main character energy in your content? Start by being authentic and true to yourself. Share your story, values, and passion for what you do. Be bold, take risks, and don't be afraid to stand out from the crowd. Remember, you are the hero of your own story, and your audience wants to see you shine.
At KB MEDIA, we understand the importance of main character energy in content creation. We work with businesses and brands to help them showcase their unique personalities and strengths through compelling videos and visuals. Contact us today to learn how we can help you embody main character energy and elevate your brand's presence in the digital world.
Selling on social
Social media is a social platform, let’s say it together! Business owners usually have one thing on their minds, selling their product or service, right? While all of that is great and good, it is extremely important to remember what it is like to be a consumer.
What attracts you to want to buy? What are you drawn to? Are you an emotional buyer? You MUST take the time to stop and answer these questions before moving forward in your journey of selling on social media. So, let’s put ourselves in the mindset of a consumer. In order for this to work, you’ve got to be 100% honest with yourself.
1. Do you enjoy commercials and/or ads?
2. Do you prefer watching ads or do you skip over them as fast as possible?
3. Who are the people you enjoy following the most on social media? Is it a chef, pro golfer, a TV personality that you just cannot get enough of? (we will circle back to this)
4. Have you ever purchased ANYTHING they have worn, talked about, or used?
5. When scrolling, are you attracted to funny memes or skit-like content?
6. Have you ever seen a quote or heard a motivational speech and felt motivated to take any kind of action and sent it to your best friend?
We could go on all day…but you catch my drift!
Going back to question number 3, who are you following on social and why are you following them. I can BET you it is not because they are just consistently posting mid-product images and saying “We love our X product! Come see how great it is and we know you need at least one in your life”. No, that is not happening.
People buy with their emotions, make decisions with their emotions, and as business owners we need to cater to that. So here is your homework:
1. Write down the top 5 people you follow on social
2. Why do you follow them?
3. Are they selling a product or service?
4. What do you like about their content?
5. Have you or would you ever buy from them?
I am going to check back in with you guys next week and I want to hear your answers! Drop a comment and tell me your answers!
xo-
KB
Modern Vet
Calling all my fellow fur parents! There is a new doctor in town and this week we wanted to highlight our client Dr. Matt Bradley, Owner of Modern Vet. See, the cool thing about Dr. Bradley (speaking from someone who owns 6 dogs…yes, I know) is not only his unique approach as a business owner but the value he holds in making his clients' customer experience a top priority. We all want the very best for our pets, right? And speaking from experience, there is nothing more important than having a close working relationship with your Vet.
When onboarding Dr. Bradley, he expressed his strong dedication to creating content that was going to speak to his target audience. So, how did we tackle that? Let’s get into it…
Dr. Bradley is KILLER on camera, so we knew that we wanted to strike a balance of content that was going to show off his vast knowledge but keep his relatability high. This balance is not always an easy task, but in this case, we married the two perfectly. Below are some of our favorite videos we have done to date.
When creating content for service-based businesses, it is always important to have pieces of content that hit all of the pillars we, here at KB MEDIA, live by: Educational, inspirational, and entertaining content. While this is very broad, it gives us a canvas to start outlining and letting our creative minds do the heavy lifting.
Another important point to mention is that some topics are not always going to be crowd-pleasers, and may make some people even a little uncomfortable, such as Dr. Bradley’s video on Euthanasia. While it’s not a topic that we love to think about, this is an incredibly important message for Dr. Bradley to convey to his audience. It shows where he stands not only as your Vet but him as a person. I know I would much appreciate hearing about this from my Vet!
Well, I could brag about this guy all day, but I am sure you are ready to watch some content! Enjoy and go like and follow on Instagram & Facebook!
Blackbird Makers: Honoring Sustainability and Nostalgia
It all begins with an idea.
At KB Media, we firmly believe in capturing the essence of brands and showcasing their foundations through our content. Inspired by the sustainable techniques and timeless charm of Blackbird Makers, we embarked on a creative journey to bring their story to life. Join us as we delve into the whimsical outdoor setting that intertwines nostalgia and purpose, reflecting the brand's commitment to sustainability and problem-solving.
Blackbird Makers' ever-revolving line-up of products embodies the essence of sustainability. By crafting items using sustainable techniques and supplies, they ensure that each creation serves a purpose beyond mere monetary value. Their belief in repurposing, refurbishing, and reclaiming underscores the commitment to preserving our environment. They understand that the most sustainable product is one that already exists, waiting to be rediscovered and given new life.
To pay homage to the past, KB Media sought to capture the spirit of nostalgia inherent in Blackbird Makers' craftsmanship. Our team scoured outdoor locations reminiscent of bygone eras, taking inspiration from simpler times when skills were passed down through generations. We wanted to evoke a sense of wonder and discovery, where the brand's foundations merged seamlessly with the whimsical setting.
The true essence of KB Media lies in our ability to tell captivating stories. By incorporating Blackbird Makers' philosophy into our content, we aimed to highlight the intrinsic value of sustainable living. Through our collaboration, we aimed to transport readers to a world of resourcefulness and creativity, emphasizing how the blending of old-fashioned skills with modern sensibilities can create meaningful and purposeful products.
Blackbird Makers' exceptional craftsmanship not only adds function but also enhances the beauty of their creations. Their dedication to finding useful relics and adding new life, charm, and quality to them resonates strongly with our team at KB Media. We sought to imbue our content with the same passion and attention to detail, ensuring that readers perceive the ethos and legacy behind each Blackbird Makers' product.
In a world where sustainability is paramount, Blackbird Makers shines as a beacon of inspiration. As we embarked on our creative collaboration, we understood the importance of emphasizing the brand's foundations and values. Through our whimsical outdoor setting and thoughtful storytelling, we sought to convey their commitment to sustainability, problem-solving, and nostalgia. Blackbird Makers' approach aligns perfectly with our mission at KB Media – to showcase brands that prioritize purpose and sustainability. Together, we aim to foster a greater sense of appreciation for eco-conscious practices and the beauty of repurposed craftsmanship.
