The journey of content creation | Jessica Waters

In this episode, I sit down with Jessica Waters, the owner of J. Miles Design, a virtual interior design company based in Atlanta. We kick off our conversation by exploring Jessica's previous business endeavors and her journey into entrepreneurship. She shares valuable insights on the reality that not everyone is suited to be a social media influencer and highlights the crucial role ads play in building a successful business.

As we chat, Jessica opens up about her own transformation throughout our collaboration on her marketing strategy. Initially, she felt uncomfortable being on camera, but over time, she found her confidence, which motivated her to push through her insecurities. She emphasizes how important it is to have a personal brand that truly reflects who you are, as that authenticity can create a positive impact on your business.

We dive into the significance of video marketing and social media, particularly through our shared experiences in creating a marketing strategy for an interior design business. Jessica and I also discuss the specific challenges women face in the business world, including insecurities and judgment from others.

We both agree on the necessity of building confidence and persistence when pursuing your goals and the power of collaboration in fostering a supportive work environment. Jessica shares her journey from spending 14 years in the corporate world, feeling a constant craving for creativity, to starting her own business with just herself.

Today, she has grown her team to five employees, highlighting one of the biggest struggles—finding trustworthy and hardworking team members. Finally, Jessica reflects on her belief that entrepreneurship is an inherent quality, noting that even those who have tried to start their own businesses often find it's not for everyone.